To corporate blog or not to corporate blog…

Moest ik vandaag Pete Blackshaw (Emerce eDay 2006) horen vertellen dat een corporate blog niet voor elk bedrijf (al) een goed plan is, zie ik zojuist van een van de grootste engelse mailorder bedrijven Wiggle inmiddels al aan de corporate blog is. Bloggle. Ze lijken ook een presentatie van Pete Blackshaw bij te hebben gewoond, al lijken een aantal punten in hun guideline weer de verkeerde kant op te schieten…

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