Adaptive Path organiseert een interessante serie van workshops in Amsterdam 18 tot 21 juni. Rondom vier belangrijke elementen van Interactive Experience: Design Strategy, Design Research, Interaction Design en Information Architecture. De workshops worden door het team van Adaptive Path geleidt, met o.a. Dan Saffer, Chiara Fox, Brandon Schauer en Todd Wilkens.
Programma
Monday, June 18 – Design Strategy. The most stellar design will fail to succeed unless it supports an underlying business strategy. Yet a business strategy is nothing but a plan until it connects with compelling solutions that actually appeal to the target customer. Whether you’re a manager or an enterprising practitioner, this workshop provides you with the tools you need to put your designs into business. And vice versa. Led by one of Adaptive Path’s Design Strategists, Brandon Schauer.
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Tuesday, June 19 – Design Research. To get through to your customers, you need to know exactly what makes them tick. And that means learning more than just the usual superficial characterizations. What do they want? Need? Crave? What are they really trying to do, and why? With the research frameworks and methods covered in this jam-packed workshop, you’ll discover how to unearth deep, practical insights about the people you want to reach most. Guided by Adaptive Path’s Design Researcher, Todd Wilkens.
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Wednesday, June 20 – Interaction Design. Once you’ve developed a strategy and completed your research, how do you make a product or service that both engages users and works well? It’s up to you to transform the research data into an effective design, and then get that design built. In this session, you’ll not only learn how to design for better interactions, you’ll also learn how to become a better interaction designer. Led by Dan Saffer, a Senior Interaction Designer at Adaptive Path and author of Designing for Interaction.
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Thursday, June 21 – Information Architecture. All the design strategy, user research and interaction design in the world isn’t going to get customers to the information they need without a sound architecture to guide them. This lesson features an array of practical techniques to help you analyize, model and describe the content on your site. Taught by Chiara Fox, the Senior Information Architect at Adaptive Path.
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